What Is Digital Marketing?

In this Era, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile app.

This is a massive topic, so let’s start by essential exactly what we mean when we talk about digital marketing.  Digital marketing is an sunshade term for all of your company’s online marketing efforts.  Lots of businesses power by digital channels such as Google search, social media, email, online advertising and their websites to connect with their current and eventual customers. Many companies spotlight on online or digital channels more offline marketing strategy because it allows them to reach their perfect target audience where they’re already spending most of their time.

From your website itself to your online branding assets and social media channels — digital advertising, email marketing, online brochures, and beyond — there’s a huge variety of strategy and assets that fall under the sunshade of digital marketing. Yet the best digital marketers have a clear picture of how each asset or strategy supports their overreaching goals.

Digital Marketing Examples:

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Inbound Marketing


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